Management fees typically run either a flat monthly retainer or a percentage of ad spend (commonly 10 to 20 percent), often landing between $750 and $3,000 per month depending on platforms and complexity. That is separate from the ad budget you pay the platforms directly. We scope each engagement to your goals and spend.

Most local businesses start somewhere between $1,500 and $5,000 per month in ad spend, though the right number depends on your industry, competition, and goals. We recommend a starting budget during the audit and scale it as the campaigns prove out profitable.

No. Your ad budget is paid directly to Google, Meta, or the platform, and you keep full ownership of those accounts. Our management fee covers strategy, build, optimization, creative, and reporting. Keeping them separate gives you full transparency into where every dollar goes.

Google Ads including Search, Performance Max, Display, and YouTube, plus Google Local Services Ads, Microsoft and Bing Ads, Meta (Facebook and Instagram), LinkedIn, TikTok, Pinterest, and Nextdoor. We recommend the mix that fits where your customers actually convert rather than running everywhere.

Google Ads captures people actively searching for what you offer, so it tends to win for high-intent services like home repair, legal, and medical. Meta on Facebook and Instagram is stronger for visual offers and creating demand. Many businesses do best with both, and we confirm the right split during the audit.

PPC, or pay-per-click, means you only pay when someone clicks your ad. You bid to appear for specific searches or audiences, and the platforms reward relevant, well-structured campaigns with lower costs. Done right, PPC turns a predictable budget into a predictable flow of leads.

Unlike SEO, paid ads can generate clicks and leads within days of launch. The first two to four weeks are a learning and optimization phase, and most accounts reach a more efficient, predictable cost per lead within 30 to 90 days.

Yes, always. We build campaigns inside accounts you own, so if we ever part ways you keep the account, the history, and the data. We never hold your advertising hostage.

We set up conversion tracking with Google Analytics 4, platform pixels, UTM tagging, and CallRail for phone calls, and where possible we feed real lead and sale values back into the platforms. That ties spend directly to calls, form fills, and revenue, not just clicks.

It depends entirely on your margins and average customer value. Rather than chase a generic benchmark, we set a target cost per lead or return on ad spend based on what a customer is worth to you, then optimize toward it.

Yes. We write ad copy, produce branded image and video creative, and provide landing page guidance or build dedicated pages. The best campaign still fails if it sends traffic to a weak page, so we treat creative and landing experience as part of the job.

Boosting is a one-click way to reach more people with limited targeting and objectives. A real campaign built in Ads Manager lets us choose conversion goals, layer targeting and retargeting, test creative, and optimize toward cost per lead. Boosting buys awareness; structured campaigns drive measurable results.

Yes, and for home services and local pros they are one of the highest-value placements available. We help you get Google Guaranteed, manage the lead flow, dispute invalid leads, and pair Local Services Ads with your search campaigns.

Yes. Most people do not convert on the first visit, so we run retargeting across Meta, Google Display, and YouTube to bring warm prospects back, often at a much lower cost per conversion than cold traffic.

Yes, thoughtfully. We use platform AI like Google Smart Bidding and Performance Max along with AI-assisted research and creative, while a human strategist sets the strategy, guardrails, and budgets. AI optimizes the levers; we make sure it optimizes toward profit, not just clicks.

We offer both a flat monthly retainer and a percentage-of-spend model, and we recommend whichever is fairer for your budget. Either way the fee is transparent and agreed up front, with no hidden markups on your ad spend.

No. We work month-to-month because we'd rather earn your business with results. Paid ads improve as the data compounds, so most clients stay, but you're never locked in to get started.

We start with an audit. If your existing campaigns have a solid foundation we optimize them; if they're working against you, we rebuild. Either way you get a clear explanation of what we're changing and why.

Home services and contractors, healthcare, dental, and med spa, legal, insurance, and financial services, local retail and restaurants, real estate, and B2B. We tailor platforms, messaging, and bidding to how each industry's customers search and buy.

Yes. We're headquartered in the Sacramento area and serve Roseville, Folsom, Elk Grove, Fair Oaks, Citrus Heights, Rocklin, and the greater Northern California region, plus clients nationwide.

We tighten targeting, add negative keywords, exclude low-value placements and audiences, fix conversion tracking, and pause what does not convert. Most accounts we take over have meaningful budget leaking, and plugging those leaks is often the fastest win.

Indirectly, yes. As search shifts toward AI answers in Google AI Overviews, ChatGPT, and Perplexity, paid placements, a strong Google Business Profile, and consistent reviews keep your brand visible and credible. We coordinate your ads with the rest of your presence so you show up where buyers are looking.