Branding in the Sacramento area ranges widely by scope. A logo and basic identity often starts around $1,500 to $4,000, a full brand strategy and identity system commonly runs $5,000 to $20,000 or more, and personal brand programs are scoped to the individual. We scope every project to your goals and share pricing before any work begins.

A logo is one visual mark; a brand is the entire experience and impression people have of your business, including your positioning, messaging, voice, visuals, and reputation. A logo is part of a brand, not the whole thing. We build the full system so your logo is backed by a strategy that actually means something.

Brand strategy is the foundation that defines who you serve, what you stand for, how you're different, and how you want to be perceived. It guides every design and message decision that follows, so your brand is consistent and intentional rather than just good-looking. We start here before designing anything.

Depending on scope, a project can include brand strategy and positioning, naming, logo and visual identity, color and typography systems, messaging and voice, brand guidelines, and rollout across your website, social, and marketing assets. We scope the right package for where your business is now.

Personal branding builds the reputation and visibility of an individual rather than a company. It's ideal for founders, executives, realtors, attorneys, coaches, and professionals whose name and credibility drive business. We develop your positioning, messaging, visual identity, and content direction so you stand out as a trusted authority.

A focused logo and identity project often takes two to four weeks, while a full brand strategy and identity system typically takes four to eight weeks depending on scope and feedback turnaround. We work in clear phases so you always know what's next.

Yes. We help established businesses evolve their brand without losing what customers already recognize. A rebrand can range from a refresh of your visuals and messaging to a full repositioning, and we plan the transition carefully so it strengthens your reputation rather than confusing your audience.

You receive your final logo files in all the formats you need, your color and typography system, brand guidelines, messaging, and any designed assets in the scope. Everything is delivered in organized, ready-to-use files that you fully own and can hand to any designer or vendor.

Yes. Brand guidelines document how your logo, colors, fonts, imagery, and voice should be used so your brand stays consistent across every touchpoint and every person who creates for you. Consistency is what makes a brand feel established and trustworthy.

Yes. We offer naming as part of branding, including generating and evaluating name options, checking for obvious conflicts and domain availability, and pressure-testing how each name sounds, looks, and positions you. A strong name makes everything else easier.

Yes, always. Once the project is complete, the logo, files, and brand assets belong to you in full. We deliver organized source files so you're never locked in or dependent on us to use your own brand.

Strong branding builds instant credibility, makes you memorable, justifies premium pricing, and creates consistency that earns trust over time. When your brand is clear and professional, marketing works harder, referrals come easier, and customers choose you with more confidence.

Yes. Once the brand is set, we can roll it out across your website, social media, business cards, signage, and marketing assets so everything looks and sounds like one cohesive business. Our full-service team means strategy, branding, and execution stay aligned.

Yes, indirectly. A clear, consistent brand with aligned messaging across your website, profiles, and content makes it easier for AI tools like ChatGPT, Google AI Overviews, and Perplexity to understand who you are and describe you accurately. A coherent brand and digital presence is what those engines learn from and cite.

Yes, selectively. We use AI to accelerate research, name and concept exploration, and early iteration, then human strategists and designers refine, judge, and craft the final brand. AI speeds up exploration; the strategy, taste, and final design are human.

That's fine. We can build a fuller brand strategy, messaging, and guidelines around an existing logo, or refine it rather than starting over. We meet you where you are and only rebuild what genuinely needs rebuilding.

No. Branding projects are scoped to a defined deliverable, and ongoing support is month-to-month because we'd rather earn the relationship with results. You're never locked in to get started.

Home services and contractors, healthcare, dental, and med spa, legal, insurance, and financial services, local retail and restaurants, real estate, and B2B and professional firms. We tailor positioning and identity to how each industry earns trust and wins customers.

Yes. We're headquartered in the Sacramento area and serve Roseville, Folsom, Elk Grove, Fair Oaks, Citrus Heights, Rocklin, and the greater Northern California region, plus clients nationwide. Branding work is done effectively whether we're local or remote.

It starts with a complimentary brand audit and conversation about your goals, your market, and where your current brand falls short. From there we recommend the right scope, share pricing, and map out a clear plan before any work begins.