It depends on scope. A focused strategy sprint is often a few thousand dollars, a full go-to-market plan commonly ranges from $5,000 to $20,000 or more depending on complexity, and ongoing fractional CMO engagements are typically retained between $3,000 and $10,000 per month. We scope every engagement to your goals and share pricing before any work begins.

A marketing strategy is the plan that defines who you serve, how you're positioned, what you say, which channels you use, and how you'll measure success. It connects your business goals to specific marketing decisions so your spending and effort pull in the same direction instead of being scattered.

A go-to-market strategy is the plan for launching a product, service, or business into a market successfully. It covers your target audience, positioning, offer and pricing, messaging, channels, and a sequenced launch plan, so you enter the market with a clear path to customers rather than guessing.

Strategy decides what to do and why; execution is doing it. Strategy defines your positioning, audience, channels, and priorities, while execution is the campaigns, content, ads, and websites that bring it to life. We can deliver strategy alone, or strategy plus the execution to carry it out.

In most cases, yes. Running tactics without a strategy is how budgets get wasted on the wrong audiences and messages. A clear strategy makes every campaign more effective because it defines who you're targeting, what you're saying, and what success looks like before you spend.

Depending on scope, an engagement can include market and competitor research, ideal customer definition, positioning and messaging, offer strategy, channel and budget planning, a prioritized roadmap, and KPIs and a measurement framework. You finish with a clear, documented plan your team can act on.

A fractional CMO is an experienced marketing leader who guides your strategy, team, and budget part-time, without the cost of a full-time executive. It's ideal for businesses that need senior marketing direction and accountability but aren't ready to hire a full-time chief marketing officer.

A focused strategy sprint often takes two to four weeks, a full go-to-market plan typically takes four to eight weeks depending on research depth, and fractional CMO engagements are ongoing. We work in clear phases so you see progress and decisions along the way.

Yes, that's the foundation of the work. We define your ideal customers, understand what they care about, and craft positioning that makes you the obvious choice for them. Clear audience and positioning make everything downstream, from ads to content, far more effective.

Yes. We research your market, competitors, and customers to find the gaps and opportunities you can own. That research grounds the strategy in reality so your plan is built on how the market actually behaves, not assumptions.

You receive a documented strategy that typically includes your positioning and messaging, target audience, channel plan, budget guidance, a prioritized roadmap, and KPIs. It's a practical playbook your team or ours can execute, not a theoretical deck that sits on a shelf.

Both. As a full-service agency we can build the strategy and then execute it across SEO, paid ads, content, social, web, and email, so the plan actually gets implemented. If you have an in-house team, we can hand off a clear plan and advise as they run it.

We define KPIs and a measurement framework up front, tied to real business outcomes like leads, pipeline, and revenue rather than vanity metrics. With tracking in place, we review performance against the plan and adjust, so the strategy stays accountable to results.

Yes, selectively. We use AI to accelerate research, market analysis, and scenario exploration, then experienced strategists interpret, judge, and shape the recommendations. AI speeds up the analysis; the strategic thinking and decisions are human.

Yes. As more customers research through AI tools like ChatGPT, Google AI Overviews, and Perplexity, a modern marketing strategy has to plan for visibility in AI answers, not just traditional channels. We build AI search and discoverability into the channel strategy so you stay findable as search changes.

Yes, that's exactly what a go-to-market strategy is for. We help you enter a market with the right audience, positioning, offer, pricing, messaging, and channel sequence, so a launch has a clear path to traction instead of relying on guesswork.

No. Strategy projects are scoped to a defined deliverable, and fractional and ongoing engagements are month-to-month because we'd rather earn the relationship with results. You're never locked in to get started.

Home services and contractors, healthcare, dental, and med spa, legal, insurance, and financial services, local retail and restaurants, real estate, and B2B and professional firms. We tailor positioning, channels, and go-to-market plans to how each industry actually wins customers.

Yes. We're headquartered in the Sacramento area and serve Roseville, Folsom, Elk Grove, Fair Oaks, Citrus Heights, Rocklin, and the greater Northern California region, plus clients nationwide. Strategy work is done effectively whether we're local or remote.

It starts with a complimentary strategy session about your goals, your market, and where your marketing is falling short. From there we recommend the right engagement, share pricing, and map out a clear plan before any work begins.